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12.12.01 last mile 2

As the second half of 2023 begins, we recall that many of us started the year desiring a big change, even a breakthrough. So, once again, we made our solemn vows-to lose that weight for good this time, land that dream job, finally get out of debt, to ending that self-sabotaging habit.

At the time of this writing, it’s now July.  How are you doing on these goals?  If you are like most, they are already in jeopardy.  Why?  Because it is extremely difficult to change life-long habits. Fortunately, it is the perfect season not only to show love to others but also for some self-love, even some tough love.

In Fire Your Excuses, we lay out a well-researched principle of permanent change that is highly effective but rarely practiced.  It is to identify, then “walk the last mile of denial.”

The human psyche is tricky.  When it comes to resisting change it is evasive, slippery and sly.  Like a group of dug-in team members who smile and nod while their manager rolls out a big new corporate policy, but secretly have little intention of complying, our psyche can “play along” for weeks, even months, knowing that, at the right time, it will make its move to sabotage our best efforts and slowly but inevitably grind our dreams into a dead halt.

In contrast, the principle of the last mile of denial states:

Everything changes and goals are finally realized only when we identify and eliminate those last remaining “pockets of resistance” where old destructive patterns quietly continue.

To use another metaphor, we must lock the front door, the side door AND make sure the basement door is also locked. Locking two out of three “doors” will leave us completely vulnerable to the robber of our dreams.

Here are two examples:

Curt and Kim have struggled with finances throughout their 15-year marriage. This year they vow things will be different. They created a family budget and have started strong by holding monthly financial meetings.  Unfortunately, they still use their credit card so they don’t miss a “big sale” on a large needed purchase-that dresser for the guest bedroom, plane tickets (because the price will go up,) etc. Even though they are 95% on track, their last mile of denial is their use of a credit card when they want something badly enough and right now. This denial, just 5%, is enough to completely derail their dreams of ever getting out of debt. They are truly so close but so far:  If they could just push the pause button on extra spending for six months, they could prefund their own vacation, holiday, car repair and household account, and stop the credit card spending that seems so essential every year. 

Raul works out regularly and eats healthy most days but it is his love of breakfast sweets that keep him from ever hitting his weight goals. He doesn’t indulge every day, but frequently enough that those extra 500 calories each time ensure his weight never changes.

Wish the remainder of this year to be truly different?  Identify your “last miles.”  If you can’t pinpoint yours for a certain elusive goal, ask three people who know you best to help you brainstorm your goal leak or talk to a professional. It may take that level of investment. To end your denial, give yourself a strict deadline to either succeed or to get help. Then seek help immediately you do don’t do so for whatever reason.  Consider also surrounding yourself or joining with a group of those who are also on the same journey.  For many, this is the strategy that finally works, for good.

As Einstein said: “You can’t solve a problem at the same level you created it.”  For many of us, we are simply too close to the problem to see what is really happening or in denial about the devastating impact our last mile of denial is having on our dreams.  Like a slow leak, it is demoralizing to get your bike out of the garage for a ride each time only to find your tire is always nearly flat.  Make this the year you “patch” your plan and achieve the breakthrough you deserve!

 

 

 

 

Welcome to Summer 2023!

June 19, 2023

There is no better time than summer to reinvent yourself in your time, in your way!

 

 

 Fire Your Excuses Five Year Anniversary Celebration, Free Coaching & Book Signing!

When: Saturday January 21, 2017, 2 p.m.-5 p.m.

Location: Free Validated Parking!

7755 Center Avenue, Suite 1100, Huntington Beach, CA 92647

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Come join us as we celebrate our Fifth New Year and focus on your vision for firing your excuses in 2017.

What’s In It for Me? (Or Why you should stop by):

  • Meet others who are dedicated to making 2017 excuse-free.

  • As you consider your big goals for the year, come and discuss what resources you will need–we are well-connected!

  • Be refreshed in your desire to start your own campaign for change, a new job, or service.

  • Enjoy our beautiful oceanview offices.

  • Bring your 2017 goals for free feedback.

  • Pick up ideas, contacts and materials for your own practice or group.

  • Free brief coaching that day–ask us anything about writing books, career change, health goals and small business branding/social media, speaking and much more. We’ve done it, you can do it too!

  • Enter the “Free Coaching for 2017” contest!

Special pricing on our book and coaching for all attendees.

Fine appetizers and beverages served.

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For all attendees!

Get feedback on your goals and be automatically entered in our drawing to win coaching for all of 2017!

See Details Below!

January 21 ExcuseBuster Challenge-Win Coaching for all of 2017!

This exclusive contest for those who attend this event OR live outside of Orange County and Los Angeles County (and submit their entry by email, see below.)

Contest Rules:
Bring a printed copy of your list of no less than 5 and no more than 7 2017 goals to our live January 21st event in Huntington Beach. Note: Each of your goals must have a written target date and be clearly measurable.
Tell us who will keep you accountable for each of your goals.
What obstacles you expect for each goal and how you will overcome them
Lastly, tell us why each goal is essential for you this year.

Brief feedback will be given for all goal lists submitted!

A drawing will be held at 4 p.m. The winner will receive:

A free coaching session-worth $150.
A signed copy of Fire Your Excuses.
Unlimited 12-month text message coaching support for your 2017 goals!
Note: If you live in Orange County or Los Angeles County you must submit your goals in person on January 21 to be entered in our Free Coaching for 2017 drawing.

 

I’d like to come but don’t live in the area?  Can I get in on the contest too? Yes!

1. Don’t Live in Orange or Los Angeles County?

2. Still would like to be a part of our ExcuseBuster January Challenge?

Just email us your name and address to drbill@fireyourexcuses.com with the subject line. Fire Your Excuses January Challenge!

To be considered for our contest prize, you must register by sending us your email before January 20th, at 11:00 p.m!

Please include the following in your email:

Contest Rules:
Your list of no less than 5 and no more than 7 2017 goals . Each of your goals must have a written target date and be clearly measurable.
Tell us who will keep you accountable for each of your goals.
Tell us What obstacles you expect for each goal and how you will overcome them
Lastly, tell us why each goal is essential for you this year.

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Answering the questions about permanent personal and career change you are asking the most.

Click the image and links below to check out the “1 Simple Thing Podcast” and to listen to Dr. Bill’s Fire Your Excuses episodes  by topic.

The Fire Your Excuses Podcast Series

Episode 206: Don’t Try Harder, Get More Connected

Episode 207: Do What You CAN Do

Episode 208: Walk the Last Mile of Denial

Episode 209: Experience the Helper’s High

Episode 210: Fire Your Excuses

 

beautiful winter mountain sunset in Romania

To attend today’s free one hour webinar,

just click on the link below or paste it into your browser.

http://www.fireyourexcuses.com/january-webinar